Since Freeverb is a Schroeder-Moorer reverberator, and such reverbs have been around since the 1970s, its relatively recent success underscores the value of careful parameter tuning (typically by ear, but automatic optimizations are possible).
The idea of synthesizing right-channel processing from left-channel processing to obtain ``stereo spreading'' by enlarging all the delay lines by a fixed amount appears to have been introduced by Freeverb.