MSANDE266 - MANAGEMENT OF NEW PRODUCT DEVELOPMENT
Final Prject

Market Selection Strategy of Start-up companies
NOTE: Due to NDA, only limited and public information posted here.

  1. Executive Summary

  1. Background Information

  1. Market Selection Consideration

  1. Market Selection Strategies

  1. Challenges

  1. Alternatives and Recommendations

Reference:
[1] Target Market Selection (
link)