MS&E271: Global Entrepreneurial Marketing (GEM)

Kevin Kuang
Spring, 2006
Stanford University

Course 1, April 5: Introduction

Course 2, April 7: 10 Marketing Toolkits (ppt)
DDART Method

Course 3, April 12: Case 1: World Indigo (case presentation ppt)
For start-up companies, need to focus and across the chasm in the TALC.

Course 4, April 14: Roles of marketing

Course 5, April 19: Case RoundTableGroup (case presentation ppt)
internal resource vs. marketing focus
- how to pick a market
- how to attack the market

Course 6, April 21: Case